Someone out there needs what your website offers.
What do they ask AI?
Tools
AskType what people ask AI. See what it says. Get edit suggestions for your website. AI Visibility ScoreHow often AI mentions and recommends you. Today, and with your rewritten website.Why it matters
- People ask AI what to buy.
- AI answers from websites, like yours.
- If your website is unclear, AI may leave you out.
What you get
How often AI recommends an example website:
| Today | 40% |
| With the rewritten website | 80% |
acme.com
Who is Metricus For
- People who run a shop or sell a product
- Marketing teams
- Agencies and their clients
What do they ask AI?
FAQ
What is Metricus?
Metricus is a free AI visibility tool at metricusapp.com. It shows what AI says when your customers ask for what you sell, and helps you change your website so AI mentions and recommends you. You need no signup and no card.
You type a question the way a customer would ask it and see the answer AI gives, with every business it names. You pick your website from that list, or add it. Then you edit the answer into what you want AI to say about you, and Metricus suggests new text for your website. You see the answer AI gives with your rewritten website, and the AI Visibility Score shows how often AI mentions and recommends you, today and with the rewrite.
Nothing changes on your live website. You copy the new text and publish it when you are happy with it.
Where do I start if I want my business in AI answers?
Start by finding out what AI says today when your customers ask for what you sell. Metricus shows you for free: type the question the way a customer would ask it, and you see the answer and every business AI names.
If AI names you, you see how it describes you. If it names others, you see who they are, with a link to each website. If it leaves you out, add your website in the list on the left.
Then edit the answer into what you want AI to say about you and press [ Get Ideas For Optimizing AI Visibility ]. You get new text for your website and the answer AI gives with your rewritten website. [ Get AI Visibility Score ] shows how often AI mentions and recommends you, today and with the new text.
When you are happy with the new text, put it on your live website. Metricus can check your website again after 7 days and email you the scores.
How do I see what AI says when people ask about products like mine?
Type the question into Metricus the way a customer would ask it, for example "what's a good leather wallet that lasts for years" or "who does same-day water heater repair in Austin". You see the answer AI gives and every business it names, each with a link to its website.
It is free, needs no account and takes a few minutes.
Is there a free AI visibility checker with no signup?
Yes. Metricus is free and needs no signup and no card. Type the question your customers ask AI, and you see the answer and every business AI names.
You can go on from there: pick your website, get suggested edits for it, and see the answer AI gives with your rewritten website before you publish anything. The AI Visibility Score shows how often AI mentions and recommends you, today and with the rewrite.
There is no paid plan and no trial that runs out. Nothing is sold on Metricus. You only give an email if you want Metricus to check your website again after 7 days.
How much does Metricus cost?
Nothing. Asking, the ideas for your website, the AI Visibility Score and the 7-day email are all free. There is no paid plan and no card to enter, because nothing is sold on Metricus.
Do I need an account to use Metricus?
No. There is no account and no login. Type a question and start. Metricus only asks for your email if you want the 7-day check, where it checks your website again and emails you the scores.
How long does Metricus take?
A few minutes from question to score. The answer comes first, then the new text for your website, then the AI Visibility Score. To stop at any point, press the stop button that takes the place of the send arrow.
Who is Metricus for?
Metricus is for anyone whose customers ask AI what to buy or who to hire. It is built for people who run a shop or sell a product, for marketing teams, and for agencies and their clients.
If you run a shop, you see whether AI names you when people ask for what you sell, and you can try new text for your website before you publish it. On a marketing team, you get numbers you can show: how often AI mentions and recommends you today, and with the new text. At an agency, you can run it on a client's question during a call, show the answer, and hand over the new text.
You need no technical skills. If you can type a question and paste text into your website, you can use Metricus.
How does Metricus work?
Metricus takes you from a customer's question to new text for your website, with the answer AI gives today and with your rewritten website. It takes a few minutes.
It starts with a question. Type what people would ask AI when they need what your website offers, and you see the answer AI gives.
Next, pick your website. The list on the left shows every business the answer names, each with a link to its website. Pick yours. If you are not in the list, paste your website's address into the box at the bottom of the list and press [ Add ].
Then edit the answer. The answer is also an editor. Change it into what you want AI to say about you, using facts about your business.
Press [ Get Ideas For Optimizing AI Visibility ]. You get new text for your website, and the answer AI gives with your rewritten website appears as the next version of the answer. The small arrows at the top of the answer move between versions. Under the answer you see the new text, with a toggle that shows what changed and a button that copies it.
Under the new text, press [ Get AI Visibility Score ]. You see how often AI mentions you and how often it recommends you, today and with your rewritten website, side by side.
Last, put the new text on your live website. If you like, leave your email and Metricus checks your website again after 7 days and emails you the scores.
Nothing on your website changes until you change it. Metricus is free and needs no account.
What should I type into Metricus?
Type the question a customer would ask AI when they need what you sell, in their words. Leave your brand name out: the questions that matter are the ones where AI decides who to name.
Write it the way people talk to AI: a full question with the detail that makes them choose. For example "what's the best leather wallet for someone who hates bulky wallets", "which project management tool is easiest for a five-person design studio" or "where can I buy organic cotton baby clothes that ship to Canada".
Start with the question closest to a sale. For a shop, that is often a "best" or "where to buy" question. For a service, a question with the city in it. For software, a question about a use or a team size.
One question per run. To try another, type it in the box: a new question starts a new session.
What do I see after I ask Metricus a question?
You see the answer AI gives to your question. On the left, a list shows every business the answer names, each with a link to its website. Pick yours there, or add your website if it is missing. From there you can edit the answer and get new text for your website.
What is the list of websites on the left in Metricus?
It is every business the answer names, each with a link to its website. Pick your website there to work on it. If you are not in the list, add your website in the box under it. The links open each website, so you can see what the others say about themselves.
What if AI doesn't mention my business at all?
That is the most common finding. Add your website's address in the box on the left, with your business name. It joins the list, picked.
Then edit the answer so it names you where you want to be named, based on what is true about your business. Press [ Get Ideas For Optimizing AI Visibility ]. You get new text for your website and see whether AI names you with your rewritten website. [ Get AI Visibility Score ] shows how often, today and with the new text.
How do I add my own website to Metricus?
Use the box at the bottom of the list on the left. Paste the address, add your business name if you like, and press [ Add ]. The website joins the list, picked.
You can add any public address on your website, like a product, a service or your prices. To work on a different part of your website, add that address.
Why does Metricus ask me to edit the answer?
Editing the answer is how you tell Metricus what you want AI to say about you. After you edit it, [ Get Ideas For Optimizing AI Visibility ] gives you new text for your website and the answer AI gives with it.
Edit the answer the way you would like a customer to hear it. Name your business where it belongs. Say who you are the right pick for, in the words of the question. Give the reason that is true for you: the material, the price, the delivery time, the warranty, the city you serve.
Write only what your business can back up. A claim you can't stand behind does not belong in the answer or on your website.
Not sure what to change? Pick your website, then press [ Suggest improvements ] next to the line above the answer. It makes small edits that present your business better, with facts from your website. [ Undo ] takes them back.
If you press [ Get Ideas For Optimizing AI Visibility ] before you change the answer, Metricus asks you to edit it first.
What are the ideas for optimizing my website in Metricus?
They are new text for your website, for the answer you want AI to give. Press [ Get Ideas For Optimizing AI Visibility ] after you edit the answer, and you get two things: the new text for your website, and the answer AI gives with your rewritten website.
The new text appears in a frame under the answer. A toggle shows what changed from your current website, and the copy button copies the whole text. The text is plain, without your design, so you can paste it into your website the way you normally edit it.
Each time you press the button again, you get a new version. The newest one is open and earlier ones are folded under it.
Will the new text make up facts about my business?
Treat the new text as a draft. Read it before you publish and keep only what is true for your business. Change or delete any sentence you can't back up, like a price, an award or a feature you don't have. When you edit the answer, stick to facts about your own business.
How do I see the answer AI gives with my rewritten website?
It is the next version in the answer box. The small arrows at the top of the box move between versions: 1 is the answer AI gave today, and each rewrite adds one more. Hover over the number to see which version you are on.
A rewritten version can also show where it differs from the answer you wanted. Press the ± button in the box to turn that on or off. You can edit any version and use it for the next rewrite.
What is the AI Visibility Score?
The AI Visibility Score shows how often AI mentions you and how often it recommends you across your customers' questions, today and with your rewritten website. Press [ Get AI Visibility Score ] under a rewrite, and it is ready in about a minute.
You see two small tables side by side. The left one is how often AI mentions you, the right one how often AI recommends you. In each, the grey number is today and the blue number is with your rewritten website. One line under them sums it up, for example "You boosted from 40% to 70% of customer questions that mention you, and from 10% to 30% that recommend you."
What is the difference between being mentioned and being recommended by AI?
Mentioned means your name is in the answer. Recommended means AI suggests you as one of the options to try or pick. An answer can mention you in passing, or to say someone else is a better fit, without recommending you. The AI Visibility Score shows both.
How do I read my AI Visibility Score?
Compare the grey number with the blue one. Grey is today, with your website as it is. Blue is with your rewritten website.
Big moves matter more than small ones, since AI answers vary from one ask to the next. The recommend numbers are closest to sales, since that is when AI tells people to try you. The mention numbers show whether AI brings you up at all.
If the numbers go down, try another edit of the answer or another part of your website. If they stay flat, edit the answer differently.
For a steadier picture, run a second question in a new session. When both questions move the same way, you can trust the direction.
What if my AI Visibility Score doesn't go up?
The line under the score says "No boost" in that case. There are a few things to try.
Change what you asked for. If your edited answer puts you first, ahead of well-known names, ask for less: to be named as a good option for one kind of customer.
Try another part of your website. Add the address of the product, service or price list that answers the question, and get new text for that.
Try another question. A question with a detail you serve well, like a size, a city or a budget, may move more.
How do I put the new text on my website?
Copy it with the copy button above the new text. It is plain text, without your design. Open your website editor, whether that is Shopify, WordPress, Wix, Squarespace or something else, and replace the words while you keep your images, layout and links. If someone else edits your website, send them the text.
Read it once more before you publish. Check every fact, price and name. Keep your title and address as they are unless you mean to change them.
After you publish, leave your email under the score if you want Metricus to check your website again in 7 days and email you the scores.
What is the 7-day check in Metricus?
After you get the AI Visibility Score, Metricus offers to check your website again 7 days later and email you the scores. Update your live website with the new text first. Then leave your email in the box under What next? and press [ Email me the scores ]. Metricus shows the date it will check your website again. Your email is used for that and nothing else.
Can I try more than one version of my website in Metricus?
Yes. Edit the answer again, on any version, and press [ Get Ideas For Optimizing AI Visibility ] again. Each rewrite adds a version to the answer box and a new text frame under it, with the newest open and the earlier ones folded. Each rewrite has its own [ Get AI Visibility Score ], so you can compare versions by their numbers. You can also pick another website from the list and work on that one in the same session.
How can I test website changes for AI before I publish them?
Use Metricus. It is free, and it shows you the answer AI gives today next to the answer AI gives with your rewritten website, for the same customer question, before anything goes live.
Type the question your customers ask. Pick your website in the list on the left, or add it. Edit the answer into what you want AI to say, and press [ Get Ideas For Optimizing AI Visibility ]. Read the new answer and the new text. Then press [ Get AI Visibility Score ] to see how often AI mentions and recommends you, today and with the new text. If the numbers go up, publish the text. If they don't, try another edit and compare.
It takes a few minutes, needs no account and changes nothing on your website until you do.
Can I A/B test my website copy for AI search?
Yes, before you publish, with Metricus. Version A is your website as it is. Version B is the new text Metricus suggests for the answer you want. For the same question you see the answer AI gives with each, and the AI Visibility Score compares them side by side. Edit the answer again and you get a version C, then D, each with its own score.
Publish the version you like best, then leave your email for the 7-day check to see how the live website does. Metricus is free for this and needs no account.
Can't I just ask an AI assistant myself?
You can, and it's worth doing now and then. Metricus gives you what asking by hand can't: the answer AI gives with your rewritten website before you publish anything, and the AI Visibility Score across your customers' questions, today and with the new text. You also see every business AI names, with links, in one place.
Can AI rewrite my website copy so AI assistants mention us more?
Yes. Metricus suggests new copy for your website, for the answer you want AI to give, and shows you the answer AI gives with the new copy before you publish. It is free and needs no signup.
Type your customers' question, pick or add your website, and edit the answer into what you want AI to say. Press [ Get Ideas For Optimizing AI Visibility ] and you get the new copy and the answer AI gives with it. [ Get AI Visibility Score ] shows how often AI mentions and recommends you, today and with the new copy. Keep the rewrite that works, and read it once more so every claim in it is true.
How is Metricus different from AI visibility tracking tools?
Tracking tools watch a set of questions over time, usually on a subscription, and tell you after you publish how often AI names you. Metricus is for the step before that: see the answer for your customers' question, try new text for your website, and see the answer and the AI Visibility Score with it before you publish. It is free and needs no account.
The two fit together. Use Metricus to decide what to publish. If you want weekly numbers after that, a tracker can watch the questions for you. Metricus can also check your website again after 7 days and email you the scores.
Can Metricus track my brand mentions in AI answers over time?
Metricus shows how often AI mentions and recommends you for the question you choose, today and with a rewritten website. After you publish, it can check your website again in 7 days and email you the scores. It is not a daily tracker across hundreds of questions.
Can I improve my AI visibility without a six-month project?
Yes. Work on one customer question and one part of your website at a time. In Metricus, type the question that sits closest to a sale and read the answer. You now know where you stand: named, named without a strong reason, or left out, and who AI names instead.
Pick your website in the list on the left, or add the address that should answer that question. Edit the answer into the one you want and press [ Get Ideas For Optimizing AI Visibility ]. You get new text for your website and the answer AI gives with it. Press [ Get AI Visibility Score ] to see how often AI mentions and recommends you, today and with the new text. If it misses, edit the answer again and compare the versions.
Then move on to the next question: a comparison question, a question about price, a question with your city or a use in it. A session of 20 or 30 minutes covers two or three questions. Publish the text you like and leave your email for the 7-day check to see how the live website does.
This costs nothing, needs no account and changes nothing on your website until you publish.
Is the answer in Metricus what AI assistants really say?
It is an AI answer to your question, like the answers your customers get. AI apps answer a little differently from each other and from day to day, so read it as one answer, and use the AI Visibility Score for a steadier picture across your customers' questions.
Why does AI give a different answer every time I ask?
AI answers change from one ask to the next, and they differ between AI apps. Two answers to the same question can name different businesses. That is why one answer says little on its own, and why the AI Visibility Score in Metricus looks across your customers' questions, today and with your rewritten website.
Are AI visibility scores reliable?
Read a score as a direction, not an exact number, because AI answers vary. Small moves can be chance. Big moves are the ones to act on. Compare scores taken the same way: in Metricus, today and with your rewritten website sit side by side for the same questions. And check a second question before you rewrite your whole website.
Can an agency promise to get us recommended by AI?
No one can promise it. No one controls what AI assistants say in their answers. Be careful with anyone who promises you a spot.
What you can control is what your website says, and you can see its effect before you publish. Metricus shows the answer AI gives today and the answer it gives with your rewritten website, plus how often AI mentions and recommends you, today and with the rewrite. You see the result for yourself.
Does Metricus change my live website?
No. Metricus never changes your live website. The new text stays in Metricus until you copy it and publish it yourself.
Do I need to install anything or give Metricus access to my website?
No. There is nothing to install and no login to your website to share. You paste the new text into your website yourself.
Will rewriting my website for AI hurt my search rankings?
Metricus can't see your search rankings, so it can't promise either way. Before you publish, read the new text as a customer would, keep your title, address and links, and change only the words you are happy to change. If you track your rankings, watch them for a few weeks after you publish, as you would after any edit.
Who is behind Metricus?
Metricus was founded by researchers in recommender systems and information retrieval. You can reach the team at metricusapp@gmail.com.
Why is Metricus free? What's the catch?
There is no catch to find: nothing is sold on Metricus. There is no paid plan and no card to enter. The only thing Metricus asks for is your email, and only if you want it to check your website again after 7 days.
Does rewriting a website for AI actually work?
It can, and with Metricus you see the effect on the answer before you publish. The results page at metricusapp.com/results/ records one verified case: in April 2026, a B2B manufacturer rewrote its product and solution pages and went from 0 to 5 visitors a day to 30 or more a day within 10 days. It is one case, not a promise. Results depend on the website, the category and the questions people ask.
For your own website, Metricus shows the answer AI gives today and with your rewritten website, and the AI Visibility Score for both, so you know what the text does to the answer before it goes live.
How long until AI picks up the changes on my live website?
It depends on the AI app and on your website. It can take days, and for some answers much longer. To see where you stand after you publish, use the 7-day check: leave your email under your AI Visibility Score, and Metricus checks your website again after 7 days and emails you the scores.
Does Metricus work for any website?
It works for any public website in any line of business: shops, software, local services, B2B suppliers, agencies. Type the question your customers ask, and add your website if AI does not name you.
Can I see what AI says about my competitors in Metricus?
Yes. Every answer shows which businesses AI named for your customers' question, and the list on the left links to each one's website. It is a quick way to see who AI names instead of you and what they say about themselves.
How to get your online store recommended by AI assistants
Find out what AI says today for the questions your buyers ask, then change your website so it says plainly why you are the right pick for those buyers. Metricus lets you do both for free, and see the result before you publish.
Here is how it goes for a small shop that sells handmade leather wallets.
The shop types "where can I buy a handmade leather wallet that lasts for years" into Metricus. The answer might name two big brands, a marketplace and a gift list. The shop is not among them.
It adds the address of its product in the box at the bottom of the list, with the shop's name. Then it edits the answer so the shop is among the picks, with a reason that is true: full-grain leather, stitched by hand, a 10-year repair promise, ships in two days.
It presses [ Get Ideas For Optimizing AI Visibility ] and gets new text for the product on its website, along with the answer AI gives with it. The shop reads both, deletes a line about an award it never won, keeps the rest, and presses [ Get AI Visibility Score ]. The score shows how often AI mentions and recommends the shop, today and with the new text.
Last, the shop pastes the text into its website and keeps its photos and layout. It publishes and leaves an email for the 7-day check.
Stores get asked best-of questions ("best leather wallet for men"), fit questions ("a slim wallet that holds cash and cards") and gift questions ("a leather gift for a dad who has everything"). Run one of each to see where you stand.
What is a realistic first AI visibility project for an ecommerce team?
Take one product category, three buyer questions and the three parts of your website that should answer them, and give it a week.
On the first day, run the three questions in Metricus: a "best" question for the category, a question about a use or a problem, and a question with a budget in it. Note who AI names and how it describes you, if at all.
Over the next days, work through them one by one. For each question, pick or add the address that should answer it, edit the answer into what you want AI to say, and get the ideas for your website. Read the new text with whoever knows the product, keep only what is true, and get the AI Visibility Score for each. You end with three rewrites, each with its numbers today and with the new text.
Then publish and leave your email for the 7-day check. A week later you know what the live website did, and you have a way of working you can repeat for the next category.
How do I write a product page that AI assistants recommend?
Let Metricus suggest the text, and check it against the answer before you publish. Type the question your buyers ask, pick your website or add the address of the product, edit the answer into what you want AI to say, and press [ Get Ideas For Optimizing AI Visibility ]. You get new text for the product and the answer AI gives with it. [ Get AI Visibility Score ] shows how often AI mentions and recommends you, today and with the new text.
Read the new text before you publish, and keep only what is true for your product.
What should I change on my website so AI understands what we sell?
Metricus shows you. Type the question your customers ask and see what AI says today. Pick or add your website, edit the answer into what you want AI to say, and press [ Get Ideas For Optimizing AI Visibility ]. The new text shows what your website could say for that answer, and the answer AI gives with it shows whether it works. Start with the part of your website closest to a sale, then the next one.
Can I use Metricus with my Shopify or WordPress store?
Yes. Metricus gives you plain text, so it works with any website builder. Copy the new text into your product description or website editor in Shopify, WordPress, WooCommerce, Wix, Squarespace or any other. There is nothing to install and no app to connect.
How can a local business show up when people ask AI for recommendations?
Start by asking what your customers ask, with your city in it, and see who AI names. In Metricus, type something like "who is a good emergency plumber in Tucson open on weekends" and you see the answer and every business AI names.
If you are left out, add your website in the list on the left. Edit the answer to name your business with a true reason: open on weekends, serving your part of town, the jobs you do. Press [ Get Ideas For Optimizing AI Visibility ] to get new text for your website and see the answer AI gives with it. [ Get AI Visibility Score ] then shows how often AI mentions and recommends you, today and with the new text.
How can a small business get into AI answers on a small budget?
Spend time before money. Find out what AI says for your customers' questions, and make your website say plainly who you are for and why to pick you. Metricus helps with both for free.
Type your customers' question into Metricus and see who AI names. If it is not you, add your website, write the answer you want, and get new text for your website along with the answer AI gives with it. The AI Visibility Score tells you how much the new text changes the answer before you publish. Do this one question at a time, starting with the one closest to a sale.
You don't need a paid tracking tool to start. When you have changed a few parts of your website and want to watch many questions every week, that is the time to look at one.
How do B2B and software companies check if AI recommends them?
Ask what your buyers ask AI while they compare options, and look at who gets named. In Metricus, type a buyer's question such as "best inventory software for a small warehouse", "which CRM works for a 10-person sales team" or "alternatives to" a well-known product in your category. You see the answer and every vendor AI names.
Pick or add your website: your product, your pricing or a use case that answers the question. Edit the answer into what you want AI to say, using facts you publish. Press [ Get Ideas For Optimizing AI Visibility ], then [ Get AI Visibility Score ] to see how often AI mentions and recommends you, today and with the new text.
One verified case on metricusapp.com/results/ is a B2B manufacturer that went from 0 to 5 visitors a day to 30 or more within 10 days after rewriting its product pages. It is one case, not a promise.
How can an agency show a client where they stand in AI answers?
Run the client's most important customer question in Metricus and show them the answer. It takes a few minutes, needs no account and costs nothing, for one client or many.
Before the call, pick one question the client's customers ask when they are close to buying, in their words. Type it into Metricus. You get the answer and every business AI names. You now know whether the client is named, how AI describes them, and who is named instead.
In the call, show the answer. Clients grasp a sentence that names their competitor faster than any chart. Then pick the client's website in the list, or add it, and edit the answer together into what the client wants AI to say. Keep it to what is true about the client. Press [ Get Ideas For Optimizing AI Visibility ], and the client sees new text for their website and the answer AI gives with it.
Then press [ Get AI Visibility Score ]. The client sees how often AI mentions and recommends them, today and with the new text. That is your before and after, on their own question.
After the call, send the new text to whoever edits the client's website. Once it is live, leave the client's email or yours for the 7-day check, and Metricus emails the scores.
You can present the results under your own name. They are data about the client's website. Take screenshots for your slides, or run Metricus on screen. What you charge for the work around it is up to you.
Can agencies use Metricus with clients?
Yes. Metricus is free for every client and needs no account and no access to the client's website. Run it for any public website, show the answer and the AI Visibility Score, and hand over the new text. You can present the results under your own name, since they are data about the client's website. Screenshots work well in slides.
How can I check a client's AI visibility in under an hour?
With Metricus you can check where a client stands in AI answers, and show a fix, in about 45 minutes. It is free and needs no account.
Spend the first 10 minutes choosing three questions the client's customers ask: a "best" question for what they sell, a question about a problem they solve, and a question with a detail they serve well, like a city, a budget or a team size.
Spend the next 15 minutes running them in Metricus. For each one, note who AI names and how it describes the client, if at all. By the third question you will see which competitors keep coming up.
Spend 15 minutes on one fix. Take the question that matters most for sales. Pick the client's website in the list, or add the address that should answer it. Edit the answer into what the client should hear, press [ Get Ideas For Optimizing AI Visibility ], and read the new text and the new answer. Press [ Get AI Visibility Score ] for the numbers, today and with the new text.
Use the last 5 minutes to write it up: the three questions, who AI names, and the numbers for the rewrite. Hand over the new text with it.
That gives the client a clear picture of where they stand and one change they can publish this week. When it is live, the 7-day check tells you what it did.
How do I prove to my boss that optimizing for AI answers works?
Show the answer, then show the numbers before and after. In Metricus, run the question your customers ask most, get new text for the part of your website that should answer it, and get the AI Visibility Score. You then have how often AI mentions and recommends you, today and with the new text. Most people grasp one sentence where AI recommends a competitor faster than any chart, so start with the answer itself.
After you publish, use the 7-day check to see the live result, and run the same question again each month. Watch visits that come from AI assistants in your analytics, and ask new customers where they heard about you, with AI assistants as one of the choices.
Start small: one question and one part of your website. A clear before and after on a question that sells is easier to argue for than a plan to rewrite the whole website.
How do I measure whether my AI search optimization is working?
Measure the answer, before and after. The most direct measure is how often AI mentions and recommends you for the questions your customers ask. Metricus gives you that for a question you choose, today and with your rewritten website, before you publish.
After you publish, measure again on the live website. Metricus can check your website again after 7 days and email you the scores. Run the same question again each month to see whether the change holds.
Two numbers from outside Metricus round out the picture: visits that come from AI assistants in your analytics, and what new customers say when you ask where they heard of you.
Keep the questions fixed while you measure. Scores from different questions can't be compared, and one answer is never enough, because AI answers vary from one ask to the next.
What is AI visibility?
AI visibility is how often, and how well, AI assistants mention and recommend your business when people ask for what you offer. You can count two parts of it: whether AI names you, and whether it recommends you as an option to try. You read a third part: how AI describes you when it does.
It matters because people ask AI what to buy, and AI answers from websites, like yours. If your website is unclear, AI may leave you out.
You can see your AI visibility for any question in Metricus. Type what your customers ask, and you see the answer and every business AI names. The AI Visibility Score shows how often AI mentions and recommends you, today and with a rewritten version of your website.
What is GEO, and is it just SEO with a new name?
GEO, or generative engine optimization, is the work of getting your business named in AI answers. You also see it called AEO (answer engine optimization), AI SEO or LLM SEO. It overlaps with SEO a lot: a clear website, useful content and other websites that mention you help with both.
The difference is the result you aim for. SEO aims at a place in a list of links. GEO aims at a sentence in an answer.
That also changes how you check your work. A rank tracker tells you where your website sits in a list. For AI you have to look at the answer itself. Metricus shows you the answer for your customers' question, lets you try new text for your website, and shows the answer and the AI Visibility Score with it before you publish.
Why does AI recommend my competitors and not me?
Metricus shows you where you stand for your own customers' question: who AI names instead of you, with a link to each of their websites, and what AI says about you, if anything.
Then you can try a change. Pick or add your website, edit the answer to name you with a true reason, and press [ Get Ideas For Optimizing AI Visibility ]. You see the answer AI gives with your rewritten website, and [ Get AI Visibility Score ] shows how often AI mentions and recommends you, today and with the new text.
How do AI assistants decide which businesses to recommend?
From the outside you can't see all of their reasons, and they change from one answer to the next. What you can see is the result for your own customers' question: who AI names, who it recommends and how it describes them.
Metricus shows you that result for free. Type the question, see the answer and every business AI names, and try new text for your website to see whether the answer changes before you publish.
Does llms.txt or schema markup help me get recommended by AI?
Metricus doesn't check markup or llms.txt. It shows what AI says about you for your customers' question, today and with your rewritten website, so you can see what a change does to the answer before you publish.
Can I stop a run or start over in Metricus?
Yes. While AI is working, the send arrow becomes a stop button. Press it to stop. To start over, type a new question in the box and send it. A new question always starts a new session and stops anything that is still running.
Can I use Metricus on my phone?
Yes. Metricus works in a phone browser: you can ask, read the answer and see your score, with the two score tables stacked. Editing the answer and reading the new text are easier on a bigger screen.
Is Metricus legit?
Metricus is a free tool at metricusapp.com, built by researchers in recommender systems and information retrieval. It asks for no account and no card and changes nothing on your website. The easiest way to find out is to try it on your own customers' question: in a few minutes you see the answer and every business AI names. Questions go to metricusapp@gmail.com.
Something didn't work in Metricus. How do I get help?
Email metricusapp@gmail.com with the question you typed and what you saw. We answer within a few hours on business days. If a run seems stuck, press the stop button and send the question again.
Pick the target website on the left, then edit this answer into what you want AI to say about it.
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