Agency Resources — Presentation Template

White-Label
Report Template

The Metricus white-label deck includes 10 slides: title slide, why AI visibility matters, audit scope, visibility scores, AI quotes, factual errors, citation sources, competitor comparison, action plan, and next steps. Agencies can customize with their own branding.

Present AI visibility audits under your agency brand. Every slide is designed for client meetings.

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10

Ready-to-present slides

Fill in your data, add your logo, present to clients

Your branding Client-ready Data-driven
Slide 1 Title Slide
[Your Agency Logo]

AI Visibility Audit Report

Prepared for [Client Name] | [Date]

Powered by Metricus
Slide 2 Why AI Visibility Matters

The Shift

Your Customers Are Asking AI, Not Google

[X]%

of B2B buyers use AI
in purchase research

[X]%

of AI answers cite
a specific brand

[X]%

of brands are invisible
to AI assistants

Slide 3 Audit Scope

What We Tested

Audit Scope

Platforms Audited

ChatGPT

Perplexity

Gemini

Claude

Grok

DeepSeek

Copilot

AI Overviews

[X]

Competitors tracked

[X]

Queries tested

Slide 4 Executive Summary

At a Glance

Executive Summary

Visibility Score

[X] /100

Competitor Rank

# [X]

of [Y] competitors

Accuracy Score

[X] %

of AI claims verified correct

Slide 5 Platform Breakdown

Visibility by Platform

Platform Breakdown

ChatGPT [X]%
Perplexity [X]%
Gemini [X]%
Claude [X]%
Grok [X]%
DeepSeek [X]%
Copilot [X]%
AI Overviews [X]%
Slide 6 Competitor Comparison

Head to Head

Competitor Comparison

Brand Visibility ChatGPT Perplexity Gemini Accuracy
[Client] [X]% [X]%
[Competitor A] [X]% [X]%
[Competitor B] [X]% [X]%
[Competitor C] [X]% [X]%
[Competitor D] [X]% [X]%
Strong
Moderate
Weak
Invisible
Slide 7 What AI Gets Wrong

Factual Error Audit

What AI Gets Wrong

What AI says

"[Client] pricing starts at $[X]/user/month with a minimum of [X] seats."

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What's actually true

"[Corrected fact with actual pricing, minimums, or feature info]"

What AI says

"[Client] doesn't support [feature] — users need a third-party integration."

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What's actually true

"[Corrected fact — feature has been available since Q[X] 202X]"

What AI says

"[Client] is best suited for enterprise teams of 500+ employees."

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What's actually true

"[Corrected positioning — teams of all sizes, free tier available]"

Slide 8 Opportunity Map

Missed Visibility

Queries You Should Own But Don't

High-intent buyer queries where your brand is absent from AI answers, but competitors appear. Each row is a concrete opportunity.

Query Intent Who Appears Your Status
"[buyer query placeholder 1]" Purchase [Competitor A], [Competitor B] Invisible
"[buyer query placeholder 2]" Comparison [Competitor C] Invisible
"[buyer query placeholder 3]" Switching [Competitor A], [Competitor D] Invisible
"[buyer query placeholder 4]" Industry [Competitor B], [Competitor C] Mentioned
"[buyer query placeholder 5]" Use case [Competitor A] Invisible
Slide 9 Action Plan

Prioritized Recommendations

Action Plan

01

[Action title — e.g., Fix third-party listing errors]

Critical

[Brief rationale and expected impact]

Timeline: [1-2 weeks]

02

[Action title — e.g., Add buyer-language content]

High

[Brief rationale and expected impact]

Timeline: [2-4 weeks]

03

[Action title — e.g., Publish comparison pages]

High

[Brief rationale and expected impact]

Timeline: [2-3 weeks]

04

[Action title — e.g., Update community presence]

Medium

[Brief rationale and expected impact]

Timeline: [Ongoing]

05

[Action title — e.g., Add structured data markup]

Medium

[Brief rationale and expected impact]

Timeline: [1 week]

Slide 10 Next Steps
[Your Agency Logo]

How We Can Help

[Your Agency] Service Tiers

Tier 1

[Package Name]

[Brief description]

Tier 2 — Recommended

[Package Name]

[Brief description]

Tier 3

[Package Name]

[Brief description]

Contact

[Your Name] | [your@email.com]

[Phone] | [Website]

Related Resources

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Guide

AI Visibility Reporting for Agencies

Full guide on using Metricus for agency audits

Looking for the right tool to fill this deck? See our comparison of AI visibility tools.

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Each Metricus report gives you everything you need for every slide: visibility scores, platform breakdowns, competitor data, error audits, and prioritized actions. White-label ready.

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