For Agencies

Agency Guide to AI Visibility for Client Websites

Metricus · Last updated: September 2026

Why Clients Are Asking

The conversation in every client meeting has shifted. Alongside SEO rankings and paid search performance, brands now ask a question most agencies weren't prepared for: "Why doesn't ChatGPT recommend us?" This is not a niche concern from early adopters. A growing share of B2B and B2C buyers now consult AI assistants during purchasing research, and when a brand is absent from those answers, clients notice. Agencies that can answer the AI visibility question retain clients who would otherwise look elsewhere for expertise.

Clients do not want another dashboard login. They want to see what AI says when their customers ask, which businesses it names instead of them, and what to change on their website. Metricus shows that for any question you type, and the new text it gives for the website is what the client keeps.

What to Ask

Start with the questions a buyer asks while comparing options, in the buyer's own words, such as which provider fits their situation or what to use instead of the market leader. The client's sales and support teams hear these questions every week, so ask them for the wording. Type one question and read the answer first. Note which businesses it names, whether the client is among them, and where the answer is wrong, thin, or missing the claim the client cares about most.

Take one question at a time and keep a list of the questions you asked, who each answer named, and where the client stood.

What to Show the Client

Show the answer first, with every business it names. A client recognizes their competitors in the list, and seeing who AI names instead of them makes the case for the work without a score to argue over. Then pick the client's website from the list, or add its address if the answer left it out, and edit the answer together into what the client wants AI to say about them. "Suggest improvements" proposes small edits when the wording stalls.

Keep only the claims the client can stand behind. An edited answer that claims something the business does not do leads to text the client cannot publish, so check each edit against what the client actually offers before the meeting ends.

What You Can Hand Over

Once the answer says what the client wants, Metricus gives new text for the client's website and shows the answer AI gives with the rewritten website next to today's answer. The AI Visibility Score shows how often AI mentions the client and how often it recommends them across their customers' questions, today and with the rewritten website. What you can pass to the client or to whoever edits the website:

• The new text for the website, copied into the document, ticket or content calendar the editor works from.
• Today's answer next to the answer with the rewritten website, so the client sees what the change is for.
• The AI Visibility Score today and with the rewritten website. This is the before and after for a client write-up.

Nothing is changed on the client's live website. The new text goes live when whoever edits the website publishes it, which is the part of the work you control and can bill. Leave an email at the end, and Metricus looks at the live website again after 7 days and emails the scores, so the follow-up the client will ask for is already on its way.

How to Scope the Work You Charge For

Metricus itself is free, so it is not the thing you bill. Bill the judgment around it: choosing which customer questions matter, agreeing on the answer the client wants AI to give, checking the new text against the client's claims and voice, getting it approved, publishing it on the live website, and following up on the scores after 7 days to confirm the answer changed. Quote per question or per batch of questions, and write those steps into the scope so the client knows what the fee covers.

Compare that with per-client subscriptions to AI monitoring dashboards, which run $189 to $300 per client per month, need analyst time to interpret, and still have to be turned into something the client can act on. For an agency with ten clients, that is $22,000 to $36,000 a year in tooling before any work is done. Monitoring has its place when a client wants mentions tracked over time. Changing what AI says about the client is a different job. For that job Metricus costs nothing, so the fee is for your work, and the client can see what the fee bought.

Frequently Asked Questions

How do agencies use Metricus with clients?

Type the question the client's customers ask AI and show the client the answer, with every business it names. Pick the client's website, edit the answer with the client into what they want AI to say, and hand over the new text for the website with the AI Visibility Score before and after. There is no account and nothing to onboard.

How should an agency scope the work it charges for?

Charge for the work Metricus does not do: choosing the customer questions, agreeing on an answer the client can stand behind, checking the new text against what the client offers, getting approval, publishing it on the live website, and following up on the scores after 7 days. Quote per question or per batch of questions, and list those steps in the scope.

Do I need technical staff to offer this?

No. Metricus works in the browser and shows the answer, the businesses it names, and the new text for the client's website. Publishing the new text needs whoever already edits the client's website, and nothing else.

Is there a minimum commitment or subscription?

No. Metricus is free, with no signup, no credit card, no monthly fee, and no contract. Use it for as many clients and questions as you need.

What AI platforms are covered?

Metricus shows the answer AI gives to the client's customer question and every business it names, rather than a list of platforms. A client who wants mentions tracked across platforms over time is asking for monitoring, which is a different service.

Cite as: Metricus — Agency Guide to AI Visibility for Client Websites