Choose Profound if you are an enterprise that needs first-party AI-crawler data, a 1.3B+ real-query dataset, ten-engine coverage and SOC 2 compliance, and you have a funded, dedicated AEO program. Choose Peec AI if you want clean self-serve prompt tracking with unlimited seats, starting at $95/mo, and your buyers live in ChatGPT, Perplexity and Google's AI surfaces. The headline looks like a $99 vs $95 tie, but they are different tools: Profound's real multi-engine entry is ~$399/mo (Growth); Peec's is $95/mo with a three-engine cap. Neither rewrites your pages — for that, pair either with a free AI visibility optimizer. Pricing verified against vendor pages the week of August 3, 2026.
Profound vs Peec AI at a glance
| Profound | Peec AI | |
|---|---|---|
| Entry price | ~$99/mo (ChatGPT only)* | $95/mo (3 engines) |
| Real multi-engine entry | ~$399/mo Growth | $95/mo (cap 3), +$35–165/mo per extra engine |
| Engines | Up to 10 (Enterprise) | 7 available, choose 3 (self-serve) |
| Seats | Limited by tier | Unlimited, all tiers |
| First-party crawler data | Yes (Agent Analytics) | No |
| Prompt-volume data | 1.3B+ real queries | Clickstream proxies |
| Compliance | SOC 2, SSO | Enterprise-only |
| Free trial | Growth "try free"; no forever-free | 7-day, no card |
| Content fix built in | Agents (Growth+) | No (MCP to external LLMs) |
*The tryprofound.com pricing page is demo-led as of August 2026 with no public checkout price; $99/$399 are historical and third-party-confirmed figures, and a demo-gated $499/mo Lite plan is also cited.
Data depth and first-party crawler intelligence — edge: Profound
Profound's Agent Analytics reads real AI-crawler behavior on your own site, and its citation intelligence is powered by a 1.3B+ real-query dataset rather than clickstream proxies. For a large brand that needs to know not just whether it is cited but which crawler fetched what and when, that first-party layer is the widest gap between the two products, and Peec has no equivalent.
Pricing and seat economics — edge: Peec
Peec includes unlimited seats on every tier — $95, $245 or $495 — which means an agency or a cross-functional team pays the same as a single user. Profound prices by tier with limited seats, its entry tier covers ChatGPT only, and its realistic multi-engine entry is ~$399/mo. For any team below enterprise scale, Peec's economics win outright.
Engine coverage and add-on math — edge: split
Profound reaches up to ten engines, but only on custom Enterprise; its self-serve tiers cover one to three. Peec offers seven engines but caps every self-serve tier at three of them, with a fourth costing $35–$165/mo and Claude and GPT-5 Search locked to Enterprise. Neither gives broad coverage cheaply; Profound's ceiling is higher, Peec's floor is more honest.
Actionability — edge: Profound
Profound's Agents (Growth and above) generate briefs and drafts from cited gaps, moving it a step past pure measurement. Peec routes findings to external LLMs via MCP but does not act on them itself. Note that neither platform rewrites and re-tests your live page copy — that remains a separate, page-level job.
Enterprise readiness and compliance — edge: Profound
SOC 2, SSO, dedicated support and board-level reporting are native to Profound's enterprise motion. Peec offers comparable controls only on its custom Enterprise tier.
Which should you pick?
Pick Peec AI if you are an agency or lean in-house team that wants clean daily tracking across the three engines that matter to you, with unlimited seats, for under $100/mo. Pick Profound if you run a funded enterprise AEO program that needs crawler-level data, ten-engine reach and compliance. Whichever you choose, both are trackers: to actually rewrite a losing page, pair either with a free page-level optimizer, and if you are weighing the wider field, start with Profound alternatives 2026 and Peec AI alternatives 2026.